Paid Social Advertising (Meta, TikTok, Pinterest) – Campaign strategy, creative testing frameworks, and ongoing optimizations.

Google Ads & YouTube – Full-funnel campaign management including PMAX, Search, and Shopping.

Content Production – Product photography, short-form video, and ad-ready assets crafted for paid social and digital campaigns.

Creative Direction for Ads – Concepting, storyboarding, and briefs designed to align with platform performance drivers.

Ad Copywriting & Messaging – Headlines, text overlays, and hooks optimized for conversion.

Visual Identity for Ads – Ensuring performance creative feels brand-right (editorial, lifestyle, or DTC-polished).

Conversion Rate Optimization (CRO) Audits – Identifying on-site friction and opportunities across PDPs, landing pages, and checkout.

Retention Marketing Strategy – Email, SMS, and loyalty program recommendations to complement paid growth.

Analytics & Tracking Setup – Pixel/CAPI audits, GA4, and attribution support.

Brand Growth Audits – State-of-the-union analysis across channels (Meta, Google, CRO, creative).

Go-to-Market Strategy – Playbooks for launches, retail expansions, and cultural positioning.

Founder & Team Consulting – Hands-on guidance for early-stage DTC brands or teams scaling in-house.