I work at the intersection of performance and culture, helping consumer brands grow with strategies that are both data-driven and creatively inspired. My experience spans fashion, beauty, food & beverage, and lifestyle verticals, where marketing is as much about resonance as it is about results.

My background in visual and performance arts shapes how I approach creative — with attention to movement, rhythm, and emotional resonance. Those instincts now guide how I think about strategy and how creative decisions translate into measurable performance.

With a foundation in paid media and analytics, I bring clarity and structure to growth, ensuring campaigns feel distinctive, brand-right, and culturally relevant. The result is growth that’s measurable, intentional, and designed to foster lasting connections with your audience.

Samantha Novoa
Founder, Studio Prose