I work at the intersection of performance and culture, helping consumer brands grow with strategies that are both data-driven and creatively inspired. My experience spans fashion, beauty, food & beverage, and lifestyle—industries where marketing is as much about resonance as it is about results.

With a foundation in paid media and analytics, I bring clarity and structure to growth. With a background in creative direction and storytelling, I ensure campaigns feel distinctive, brand-right, and culturally relevant. The result is growth that’s measurable, intentional, and designed to foster lasting connections with your audience.

– Samantha